How to Create a Successful Email Marketing Campaign
Email marketing is still relevant and a huge part of every successful business! It does take time to figure out what works. With proper planning, you will have a successful email marketing campaign up and running at the end of reading this article!
Step 1, find an email service provider, my favorite is MailChimp.
Create your contact list. From here create segmented lists based on the context of where they fall into your marketing. Are they subscribers, leads, customers… The reason you want to segment your lists is to have higher open rates, higher click-through rates, and lower bounce rates.
Step 2, explore how email marketing will integrate with your other marketing.
What campaigns do you already have going and how can you use email marketing to enhance them?
Step 3, define a primary goal and a clear call to action for each email.
Just one. Having more than one will lead to less successful email campaigns. Determine what do you want the reader to do, why should they do it, and how will they do it?
Step 4, Determine the Subject line.
The best subjects are short (6-10 words), direct, simple copy, and personalized.
Step 5, write copy that is written to be easily scanned.
When determining your message, make sure it is clear and has a purpose. Think about the emails that resonate with you. Top performing emails are short, are bulleted, are written for the recipient, and proofread. The beginning of your email sets the tone and grabs your viewers attention. The middle builds anticipation. And the close tells them what to do.
Step 6, test your message.
Check it on your phone and computer, read it without images, check links, proofread. If possible check your email in different email clients (gmail, yahoo, apple…) and offer an online version of your email.
Now you are all set to start your email marketing campaign. How did your campaign go?