How To Create Your Business Story
Think back to a time you met someone who shared their story so well that you instantly connected? That’s the power of a good story. Telling your story connects you in a human way to your customers and your prospects. Creating your story may sound daunting, so let’s first read a business story to have an idea where to aspire to.
This story tells of the challenges that led them down the path, how they wanted to help others, and where they are today. Use this as a guide for your story. You need a beginning, a middle, and an end.
Before diving in, recognize what you want your audience to understand after hearing your story. For your business story, I recommend you brainstorm the answers to the following, before diving in.
- What inspired you to go down the path you did?
- Why did you start your business?
- How are you changing the world?
- What is it about you that your customers choose to work with you?
- What sets your business apart from your competition?
Let’s start with your why? Why did you begin your business, that is? You likely started your business because you wanted to help people with something. How are you making a difference in the world? This doesn’t have to be on a grand scale. It can be a question of how are you making the lives of people better.
This beginning can be a simple sentence or it can be a paragraph or more. It’s not about the length it is about the content.
As you move forward on your business journey, what did you search for and how did that help further along your business? This is the middle of your story, it shows the struggles, barriers, and how you got to the place you currently are. This is the change. In the change, is where you define your story.
The way to end your story is to show your business evolution. Where is your business today? You may have begun your business with one goal is that the same or did it transform? How did you achieve your first goal and how do you continue to achieve your goal(s).
This first draft is just that, a first. Share this with your colleagues, your partners, your friends. Ask for advice. Remember what I said at the beginning, a good story will captivate, will be remembered, and will be shared. So work at it until you have your very own good story.
You’ll find this process of telling your story is continuous. It’s not only just your story it’s about your customers, your staff, your products. So, get out there and feel empowered to tell your story and empower others to share it.