Yes, even you can use influencers to help you market your business. Small businesses can get in on the action and grab more attention just like large businesses! Just in case you’re unsure what influencer marketing is, let me share. Influencer marketing is a type of marketing that focuses on using key leaders to drive […]
Think back to a time you met someone who shared their story so well that you instantly connected? That’s the power of a good story. Telling your story connects you in a human way to your customers and your prospects. Creating your story may sound daunting, so let’s first read a business story to have […]
Recently I had a friend ask me about marketing their new self-published book. Since I don’t have any background in this area I did what I always do, research. While I know many of the things I do for other clients and businesses I can do for an author, I knew I needed to see […]
Within the past few years the use of social media by customers to voice their opinions has increased significantly. Many companies have put off a social presence or monitoring because they either think it’s too costly, not worth the effort or just don’t have any idea where to get started. Since customers expect to reach companies online […]
Yesterday, I posted the beginning of this piece. I wrote about content, content sharing and engagement. To refresh, please see part 1 here. Today I continue to offer best practices on two more areas, branding and crisis management. Branding It is important that all your social media has one brand and remains consistent. Do you […]
This past week in social media was more than just a Facebook show. This week we have news from Facebook, YouTube, LinkedIn and Virgin Report Fake Links on Facebook Have a friend or relative who always seems to find those fake stories and posts them? They are convinced the information is real, but you think it […]
Reviving your Twitter plan? Just getting started on Twitter? What are the best tactics in 2015 for your Twitter accounts?
Pinterest is a wonderful tool, that when used well can make you money. Many people don’t realize it’s power. Let me show you how to do it.
This post is for you if: You are on Twitter but are confused as to how it works. You have heard of Twitter but do not know what it is. You know you ‘need’ to be more social and your customers use it but you don’t know why. There are many reasons why to use […]