What’s in Our Toolbox?
Ever wonder what tools marketer’s use to make their job simpler? Well, I’ll show you mine – that is the top 6 marketing tools. I hope you will find some of these useful for your marketing needs.
- Let’s start with scheduling. When I first began Real Circles I used Hootsuite. It was the right tool for me at the time. However to integrate with my clients and have them integrate with the software that was a battle. You see that was not the most user-friendly scheduling tool. So, late last year I switched to Buffer. I equate the difference between Hootsuite and Buffer as the difference between a Mac and a PC. They both offer a similar service but appeal to different people for different reasons. Years ago when I switched from PC to Mac there were huge differences and the Mac was a simpler interface. Well, that is the same case here. Buffer is intuitive to use and has allowed me to work with clients with ease. Win #1!
2. Next up, I write a lot of content – blogs, social media posts, social conversations, emails, ads – and like additional checks. To help, I use Grammarly. It acts as a second set of eyes to check that my content is not only spelled correctly but also follows those good old fashioned English language rules. Grammarly is a Chrome extension that checks everything I write for grammar, spelling, and punctuation. Win #2!
3. Email marketing is important not just for my business, but also for my clients. So, I use MailChimp. Like Buffer, I have found it intuitive to use. MailChimp actually makes the chore of email marketing less of a chore and particularly fun for me. It makes creating email campaigns such as newsletters and email campaigns enjoyable. The flexibility to craft a unique email or to use one of their templates makes this an easy tool for anyone with a little tech savvy to use. Win #3!
4. Most of the content I produce includes visuals. To quickly create graphics I use Canva. This tool allows me to size the graphic for each channel appropriately. With the paid version, I quickly resize the image for different needs. Win #4!
5. Crafting great websites and blogs are a part of what I do as well and I choose the WordPress platform. The ability to choose a template that meets your needs to offering the latest plugins, WordPress works for most businesses. Win #5!
6. I brainstorm and plan a lot! I need a way to keep it all together and know it will be anywhere I am, so I use Google Drive. Beyond the usual documents to help me brainstorm, I use spreadsheets to keep track of my marketing plans and slides to create PDF’s of presentations. Win #6!
So, there you have it, my top 6 marketing tools! I hope you found one or more of these useful to you.