Why Use an Outside Marketing Agency
It’s your business and who knows it better but you? To look authentic and cut costs, many businesses take the approach that marketing needs to be done in-house. This is where we beg to differ. An in-house team actually costs more in money, resources, and outcomes.
Money, Money, Money…
Let’s get to the heart of it and start here. Money is important. Spending less and increasing your earnings is what we all strive for. With an outside agency you actually spend less and achieve more. For now, let’s focus on the expense. For businesses having an extra staff member means extra overhead, paid leave, benefits, and the list goes on. With an outside agency, like Real Circles, you receive one cost. No extras. Thinking of using your secretary to handle your marketing? After all, they know your business and it’s not that hard to do. Right? Not only is this a bad idea for many reasons, it will actually cost more in wasted time and focus. An outside marketing agency will tell you what they will do and get the job done. We won’t waste your money!
Resources, Resources, Resources…
Your time and resources equate to money. Let’s go back to the thought of having your secretary handle your business marketing. This takes his time away from doing his job. His focus becomes more and more on how to be a marketer, which he likely didn’t know, but wanted to keep his job, so naturally said, “yes, I’ll do it”. He may be up to the basic task, but in the process, he spends his time and your resources on learning and blindly doing what he thinks is best.
On the other side, an outside marketing agency uses their resources, not yours. “But how can they possibly know my business as well as my secretary?”, you ask. At Real Circles, we do. A big part of what we do is to get to know you, your competitors, how your business works, your customers, and your story. We offer a unique perspective to your business. We understand your marketing story and know the best ways to market it to your audience. We won’t waste your resources!
Outcomes, Outcomes, Outcomes…
A quality outcome, for us, is actually the most important piece. We put it last since money is the top reason why many businesses think in-house marketing is the way to go. At Real Circles, the outcome of what we do is the key. We focus first on your goals. Having an outside perspective, strategic plan, and marketing expertise offers the best possible outcomes. Creating compelling stories facilitates your customer purchase journey, customer service, and customer relationships. Consider the outcome you want to achieve with your marketing and give us a chance to achieve it. We won’t waste your outcome!
Go ahead, run the numbers. Do you still think it’s cheaper to do your own marketing?
Still on the fence? We have a money back guarantee – ask us about it. We bet your secretary won’t give you this same guarantee!